# Amazon Author Central Setup and Author Page Optimization > Amazon Author Central setup: claim your books, write your bio, add your photo and links so readers can find and follow you. Free quote. Source: https://theauthorpublishing.com/amazon-publishing/author-central-setup/ Publisher: The Author Publishing Last updated: 2026-10-25 --- Our Amazon Author Central setup service builds a complete, professional author profile on Amazon, so readers who enjoy one of your books can find the rest and follow you. We claim your books, write your bio, add your photo and links, and keep the page consistent with your listings. Your Amazon author page is often the first place a curious reader checks before buying. This service is part of our [Amazon book publishing services](https://theauthorpublishing.com/amazon-publishing/). ## Create your Amazon author profile 1. **Sign in.** We set up Author Central with your Amazon login. 2. **Claim your books.** We search for each title and add it to your page, across your editions. 3. **Write your bio.** We write a short, readable biography that suits your genre. 4. **Add your photo and links.** Your photo, website and social links give readers a way to follow you. 5. **Check the result.** We review the page on desktop and mobile. Amazon runs Author Central by marketplace, such as the US and the UK, so we set up your main ones. ## Amazon author page optimization A strong author page builds trust quickly. We write a bio that shows who you are and why readers should care, keep your name consistent across every book, arrange your books and series in a sensible order and link to your [author website](https://theauthorpublishing.com/book-marketing-services/author-website-design/). Nobody can promise that an author page will increase sales, but a complete one makes it easier for interested readers to take the next step. ## Amazon Author Central help: fixing common problems - Books missing from your author page - Different editions that are not connected - Name variations that split your books across profiles - Out-of-date bios and photos Some of these are fixed in Author Central and others through Amazon support. We handle both routes. ## What you need to provide Send us a few notes for your bio, a clear photo, your website and social links, and a list of your books, with ISBNs if you have them. We handle the rest. ## What belongs on your author page Your Author Central page is the profile readers see when they click your name. A strong page has a clear photograph, a short biography written for readers, a link to your website and a complete list of your books. We write the biography in your voice, check that every edition and series is linked correctly and make sure your name appears the same way across all editions. ## Fixing missing or merged books The most common problems are books missing from your page, series in the wrong order and editions listed under another author with the same name. Amazon lets you claim books and request corrections, but each request needs accurate details such as the ISBN and format. We prepare the requests, follow them up and tell you which problems only Amazon can fix. ## More than one Amazon store Amazon runs separate stores in different countries, and some of them need their own author profile. If you sell to readers in the United Kingdom, United States and elsewhere, we check each store and match the biography, photograph and book list so readers see the same author everywhere. ## Keeping it up to date An author page is not a one-off task. When you publish a new book, change a cover or win an award, your page should change too. We give you a short checklist for each new release and can update the page for you as part of a [book launch](https://theauthorpublishing.com/book-marketing-services/book-launch-strategy/). ## Writing a biography that readers trust A good author biography is short and specific. Start with what you write and who it is for, add one or two true details that explain why you are the right person to write it, and finish with where readers can find you. Avoid long career histories and avoid claims that cannot be checked. For non-fiction, credentials that matter to the topic belong near the top. For fiction, a touch of personality helps readers feel they know you. We draft two versions so you can choose the tone that fits. ## Photos and links Your photograph is the first thing many readers see, so it should be clear, well lit and cropped to a square that works at a small size. Links should lead to your own website or newsletter, where you control the experience. We check that each link works and that nothing points to a page that no longer exists. ## Questions about Amazon Author Central ### Is Author Central free? Yes. Author Central is a free Amazon service for authors. ### Do I need an author page? It is not required, but it helps readers who like one book find the rest and follow you. ### How long until the changes appear? Some changes appear quickly and others are reviewed by Amazon first. We check back and fix anything that does not display correctly. ### Can I show all my books, including older ones? Yes. We can claim books published at any time, including those from other publishers, if you are the author. ### Is Author Central connected to my KDP account? They are separate services that use the same Amazon login. Setting up Author Central does not change your KDP settings. ### Is Author Central free? Yes. Amazon provides it at no charge. You pay us for setup and clean-up work, not for the tool. ### Can I use a pen name? Yes. You can create a page for each pen name as long as your details and books meet Amazon requirements. We can advise on keeping pen names separate or linked. ### Do I need an author photo? A photo is optional, but profiles with a clear photo often feel more trustworthy to readers. If you prefer privacy, an illustration or logo can work. ### How long does it take for changes to appear? Some changes appear within days, while corrections to book details can take longer because Amazon reviews them. We submit requests early and follow up. ## Related services - [Amazon book publishing services](https://theauthorpublishing.com/amazon-publishing/) - [Amazon book listing optimization](https://theauthorpublishing.com/amazon-publishing/book-listing-optimization/) - [Author website design](https://theauthorpublishing.com/book-marketing-services/author-website-design/) ## Why authors work with us - You keep your rights, your royalties and your accounts - You receive a written scope and a fixed price before any work starts - You approve every file before it moves to the next step - One project manager keeps you informed at every stage