# Book Publicity Services for Authors > Book publicity services: media kit, press outreach, podcast and blog pitches and launch coverage planning for authors. You keep control. Free quote. Source: https://theauthorpublishing.com/book-marketing-services/book-publicity/ Publisher: The Author Publishing Last updated: 2026-10-25 --- Book publicity at The Author Publishing means earning media attention for your book. We shape your story angle, prepare a media kit and press release, and pitch journalists, podcast hosts, bloggers and reviewers who cover your subject. You approve every pitch, and you keep your rights, your royalties and your accounts. Publicity is earned and not bought, so we do not guarantee coverage. Book publicity is the work of getting a book mentioned, reviewed or discussed by independent media. A feature in a newspaper, an interview on a podcast or a review on a respected blog puts your book in front of readers who trust the source. This service is part of our [book marketing services](https://theauthorpublishing.com/book-marketing-services/), and it works best alongside a strong [book launch strategy](https://theauthorpublishing.com/book-marketing-services/book-launch-strategy/). ## Book publicity services: what we do - **Story angle and positioning.** We find what makes your book newsworthy, such as your story, your expertise or a timely theme. - **Media kit.** One place for your biography, book summary, talking points, sample questions and cover images. - **Press release.** A clear release you can use on your website and in pitches. - **Targeted media list.** A list of outlets, shows and writers who cover your genre or topic. - **Personal pitching and follow-up.** Individual emails to the right people, with polite follow-up. - **Interview preparation.** Talking points and practice questions so you feel ready when someone replies. ## Publicity, marketing and advertising: what is the difference Advertising is paid placement, where you pay to show your book to an audience. Marketing is the wider effort to find readers and includes advertising, email, social media and your website. Publicity is the part of marketing that earns attention from independent media without paying for the space. Because editors and hosts make their own decisions, publicity cannot be bought or guaranteed. Its strengths are credibility and reach. A reader who finds your book through a trusted review often arrives with more trust than one who sees an ad. Its limits are timing and uncertainty. Some pitches get replies and some do not, and we report on both. ## Where we pitch your book Depending on your subject, outreach can include newspapers and magazines, local radio and television, trade and niche publications, book bloggers and reviewers, newsletters and podcasts that interview authors. For a first book, local media and niche outlets often respond best, because they want stories about people in their community or experts in their field. We build the list around where your readers already pay attention. ## How this service works, step by step 1. **Discovery.** You tell us about your book, your background and your goals. We agree the scope and a fixed price. 2. **Angle and message.** We draft the main story angles and talking points, and you approve them. 3. **Materials.** We write your media kit and press release. See our [book press release](https://theauthorpublishing.com/book-marketing-services/book-press-release/) service. 4. **Media list.** We build a targeted list of outlets and contacts and share it with you before we begin. 5. **Pitching and follow-up.** We send personal pitches and follow up. When someone replies, we help you schedule and prepare. 6. **Report.** You receive a plain report of who replied, what they said and what to do next. ## When to start your publicity Many authors begin pitching a few months before release, since magazines and some programs plan well ahead. Publicity also works after launch, particularly when a news event, a season or an anniversary connects to your book. Your book should be close to final so that outlets can read or review it, and your listing should be live so that interested readers can buy. ## Make the coverage count Coverage helps most when readers can easily find you and act. Before outreach begins, check that your [author website](https://theauthorpublishing.com/book-marketing-services/author-website-design/) is clear, that your [author newsletter](https://theauthorpublishing.com/book-marketing-services/author-newsletter/) has a sign-up link and that your [author branding](https://theauthorpublishing.com/book-marketing-services/author-branding/) is consistent. We can set these up so attention turns into readers. ## Who this service is for - Authors preparing a launch who want media attention around release - Experts and professionals using a book to build authority in their field - Self-published authors without a publisher’s publicity team - Authors with a personal story or local connection that fits a news angle ## What affects the timeline and cost A publicity campaign typically runs for several weeks to a few months, depending on the plan. Your quote sets out the scope, the schedule and a fixed price before work starts. The main factors are: - The length of the campaign and the number of outlets targeted - Whether the media kit and press release are already written - How easy it is to find a news angle for your book - How available you are for interviews, which often come at short notice See our [packages and pricing](https://theauthorpublishing.com/pricing/) or ask for a free quote. We reply within 24 hours. ## Your rights and what you receive You own your book, your materials and your relationships with the media. Pitches are sent only with your approval. You receive the media kit, the press release, the outlet list and the outreach report, and you can reuse all of them. Read more about [how our process works](https://theauthorpublishing.com/how-it-works/) or browse our [frequently asked questions](https://theauthorpublishing.com/faqs/). ## Publicity, advertising and marketing: the difference Marketing is the whole plan for reaching readers. Advertising is paid placement, such as ads on a store or a website. Publicity is earned attention: a podcast invitation, a mention in a newsletter, a local news story or a review from a trusted voice. Publicity costs time and care and does not guarantee results, but it can build credibility in a way ads cannot. Most books benefit from all three, in proportion to the budget and the audience. ## Podcasts, newsletters and local media Different outlets suit different books. Podcasts reward authors who can talk with energy about a topic, and non-fiction does especially well. Newsletters in your genre can introduce your book to readers who trust the curator. Local media love a hometown author and often welcome a short pitch. We find outlets where your book is a natural fit and prepare pitches that explain why their audience will care. ## A pitch that gets answered A good pitch is short, specific and written for the person receiving it. The subject line states the point. The first lines say who you are, what the book is and why it suits their audience. A few lines of proof follow, such as credentials or a striking fact, and an easy next step, such as a review copy. We write each pitch, avoid hype and keep a record of who has replied. ## Reviews from trusted voices Reviews from bloggers, librarians and readers carry weight when they are honest. Offer a copy and ask for a fair review, accept that some will not like the book, and never pay for positive coverage. Many countries require reviewers to disclose free copies, and we remind them politely. A few genuine reviews in the right places are worth more than many empty ones. ## Measuring publicity Publicity is harder to measure than ads, but you can still track results. Count the pitches sent, the replies, the interviews and the coverage, and note spikes in website visits or newsletter signups after each. These figures show which kinds of outlets are worth your time. We report every month, so you can see what is working and what to change. ## Questions about book publicity ### What is book publicity? Book publicity is the effort to earn coverage for a book from independent media, such as newspapers, podcasts, bloggers and reviewers. Unlike advertising, you do not pay for the placement. It relies on a strong story angle and well-targeted pitches. ### Can you guarantee media coverage? No. Editors, hosts and reviewers make their own decisions, and no one can guarantee coverage. We improve your chances with a strong angle and personal pitches, and we report honestly on every reply. ### What is the difference between book publicity and book marketing? Book marketing is the whole effort to find readers, including ads, email, social media and your website. Book publicity is one part of it, focused on earning coverage from independent media rather than paying for placement. ### When should I start book publicity? Many authors start a few months before release, since some outlets plan ahead. You can also start after launch if your book connects to a news event or season. Your book should be close to final first. ### Do I need to give interviews myself? If an outlet wants to speak with you, yes. We prepare talking points, help you schedule the conversation and support you before and after, but the interview itself is yours. ### What do I receive at the end? You receive a media kit, a press release, a targeted outlet list and a report of every response. All of it is yours to reuse for future books and campaigns. ### How long does publicity take? Often several weeks or more. Many outlets plan ahead, so we recommend starting before the book is released. ### Do you guarantee media coverage? No. We pitch carefully and report honestly, but editors and hosts make their own decisions. ### Is a publicist worth it for a first book? It can be, particularly if you have a strong angle or expertise. We tell you honestly if a smaller plan would serve you better. ## Related services - [Book marketing services](https://theauthorpublishing.com/book-marketing-services/) - [Book press release](https://theauthorpublishing.com/book-marketing-services/book-press-release/) - [Book launch strategy](https://theauthorpublishing.com/book-marketing-services/book-launch-strategy/) - [Social media book marketing](https://theauthorpublishing.com/book-marketing-services/social-media-book-marketing/) - [Author website design](https://theauthorpublishing.com/book-marketing-services/author-website-design/) ## Why authors work with us - You keep your rights, your royalties and your accounts - You receive a written scope and a fixed price before any work starts - You approve every file before it moves to the next step - One project manager keeps you informed at every stage