# BookBub and Promo Site Strategy for Authors

> BookBub and promo site strategy: prepare for BookBub deals and ads, pick the right promo sites and time your discounts for lasting readers. Free quote.

Source: https://theauthorpublishing.com/book-marketing-services/bookbub-promo-sites/
Publisher: The Author Publishing
Last updated: 2026-10-28

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BookBub and promo site strategy is the planning of paid and curated promotions that put a discounted or free book in front of readers who subscribe to deal newsletters. Our BookBub and promo site strategy service prepares your book, chooses the right services and times your price changes, so promotion builds a readership instead of a brief spike.

Promotion sites can bring thousands of readers in a day, but they are not for every book. They suit authors with a polished book, a reader path to the next title and a clear goal. This service is part of our [book marketing services](https://theauthorpublishing.com/book-marketing-services/) and works alongside [KDP Select and Kindle Unlimited strategy](https://theauthorpublishing.com/amazon-publishing/kdp-select-kindle-unlimited/).

## What our BookBub and promo site strategy covers

- **Readiness review.** A check of your cover, description, reviews, price and series path against what deal sites expect.
- **BookBub deal preparation.** Guidance on the Featured Deals submission, the information to prepare and a realistic plan if a deal is not accepted.
- **Promo site selection.** A shortlist of reputable deal sites that suit your genre and budget, with the requirements for each.
- **Promotion calendar.** A calendar that stacks promotions sensibly, with price changes timed around store rules.
- **Results review.** A review of sales, page reads, newsletter signups and reviews after each promotion, so you learn what worked.

## Who this service is for

- Authors with a series who want to introduce readers to book one
- Authors with a new release who want a launch push
- Authors who tried promo sites and saw no return
- Authors preparing a first BookBub Featured Deals submission

## How this service works

1. **Review your book.** We check the book, your goals and your budget.
2. **Choose services.** We select the sites and ads that suit your genre and set a calendar.
3. **Prepare submissions.** We prepare the details and assets each service asks for.
4. **Learn and adjust.** We review the results and plan the next step.

## What is BookBub?

BookBub is a reader service that sends curated deal newsletters to subscribers, and it also offers an ad platform. Its Featured Deals programme is selective. BookBub chooses titles based on quality, reviews, price and category, and it does not accept every submission. A deal can bring a large number of readers, but acceptance cannot be bought or promised, and a rejected submission can be tried again later. We prepare the strongest case, and we never guarantee a placement.

## How do BookBub ads differ from Featured Deals?

Featured Deals are chosen by BookBub's editors and run on a fixed date, while BookBub ads are a bid-based advertising tool that any author can use. Ads give you control over audience, budget and timing, and they can be tested in small amounts. Many authors get more from steady, well-targeted ads than from one deal. We explain the options and help you start small, so you learn what your readers respond to.

## Which other promo sites should I consider?

Several reputable newsletters and sites promote discounted and free eBooks, and each has its own genre focus, size, price and rules. Some require a minimum number of reviews and a recent price drop. Quality varies, so we check their track record, audience and requirements before we recommend them. We avoid sites that promise guaranteed sales or sell reviews, and we tell you which services are worth your money.

## How do I prepare a book for promotion?

A promotion sends readers to your page, so the page must convert. A professional cover, a clear description, a reasonable number of honest reviews and a sensible price all help. Make sure book one has links to the rest of the series, and place a newsletter signup at the back so readers can follow you. We review each piece, since a promotion that sends traffic to a weak page wastes money.

## How do I time a promotion?

- Run a promotion when the next book is ready or close, so readers have somewhere to go
- Stack smaller promotions together over a few days, in the order that suits each site
- Check the retailer's price-change rules, since price changes can take time to appear
- Avoid clashing with other launches or your own ads
- Record the date, price and results of each promotion in one place

## How long does the work take and what does it cost?

A strategy and calendar usually take a week or two, and promotions then run on the dates you choose. We do not publish a price list. Every project receives a free quote with a fixed price in writing before work starts, and promotion fees charged by the sites are separate. We do not promise a deal, a ranking or a sales figure.

## Questions about bookbub & promo site strategy

### Can you guarantee a BookBub Featured Deal?

No. BookBub selects titles itself, and nobody can buy or guarantee a place. We prepare the strongest submission.

### How much do promo sites cost?

Fees vary by site, genre and the price of your book. We show you the current costs and the likely return before you pay.

### Do I need to discount my book?

Most deal sites need a discounted or free price. We plan the price change so you do not lose more than you gain.

### Is a free promotion worth it?

It can help the first book in a series, but results vary. We look at your series path and your goals before we recommend it.

### Can I promote a book in KDP Select?

Yes, with tools available inside the programme. Exclusivity affects where else you can sell, so we plan with that in mind.

### What if my book has few reviews?

Some sites require a minimum number. We plan a review-building step first, in line with platform rules.

### Can you run my BookBub ads?

We can set up and guide ads, and you keep control of the account and the budget.

### Do I keep my accounts?

Yes. You keep your accounts, your reader list and your rights.

### How soon should I plan a promotion?

Start at least a few weeks before the date you want, since many sites book ahead and ask for your details early.

## Related services

- [Book marketing services](https://theauthorpublishing.com/book-marketing-services/)
- [KDP Select and Kindle Unlimited](https://theauthorpublishing.com/amazon-publishing/kdp-select-kindle-unlimited/)
- [Amazon ads management](https://theauthorpublishing.com/amazon-publishing/amazon-ads-management/)
- [Book launch strategy](https://theauthorpublishing.com/book-marketing-services/book-launch-strategy/)
- [Author newsletter setup](https://theauthorpublishing.com/book-marketing-services/author-newsletter/)

## Why authors work with us

- You keep your rights, your royalties and your accounts
- You receive a written scope and a fixed price before any work starts
- You approve every file before it moves to the next step
- One project manager keeps you informed at every stage