Is a Book Trailer Worth It? Costs, Benefits and Alternatives
Is a book trailer worth it? See what trailers can and cannot do, what drives the cost, when they pay off and cheaper alternatives such as short excerpt videos.
Book Marketing guides for authors
Guides to book marketing for authors: launch plans, reviews, email lists, BookBub, ads and how to fix a book that is not selling, with realistic expectations.
Start here: Book Marketing Plan: What to Do Before, During and After Launch. A practical book marketing plan for authors: what to do before launch, in launch week and after, with timelines, channels and honest expectations.
Need help with your book? See our book marketing services, including Book Launch Strategy, Author Website Design, ARC Reader Team Setup, or request a free quote.
How to Get a BookBub Featured Deal: What Authors Need to Know
How to prepare for a BookBub Featured Deal: what BookBub looks for, how to prepare your book and listing, what to do if you are rejected and the alternatives.
What to Include on an Author Website: A Page-by-Page Checklist
What to include on an author website: homepage, book pages, about page, newsletter signup, media kit and SEO basics, with a page-by-page checklist for authors.
How to Get Early Book Reviews Without Breaking the Rules
How to get early book reviews the honest way: build an ARC team, use review tools correctly, follow store rules and avoid paid or fake reviews.
Book Marketing Plan: What to Do Before, During and After Launch
A practical book marketing plan for authors: what to do before launch, in launch week and after, with timelines, channels and honest expectations.