Our eBook distribution services get your eBook into the stores and libraries where readers actually buy and borrow, from Kindle to Apple Books, Kobo, Barnes & Noble and Google Play. We prepare a clean file, choose the right route for each store and set everything up in your own accounts.
This service is part of our book distribution services. For the Amazon side of your eBook, see our Kindle eBook publishing services.
Distribute your eBook to all retailers
There are two routes to the major stores. You can upload directly to each one, which gives you full control over price, promotions and reporting in that store. Or you can use an aggregator, which sends your eBook to many stores and library services from a single account. Most readers buy from a handful of large stores, so many authors upload directly to those and use an aggregator for the rest.
eBook aggregator setup: when it makes sense
An aggregator saves time when you want broad reach without managing many accounts, and it can open doors to smaller stores and library services. In return it usually keeps a share of each sale. Going direct avoids that share and gives you more control, but it means more accounts to manage. We recommend a mix that suits your book and the time you want to spend.
Choosing an eBook distribution company
Check who holds the accounts, what the terms are, how and when you are paid, and whether you can leave and take your book with you. Avoid any company that takes your rights or locks the book in. We open the accounts in your name, so your sales and your catalogue stay yours. Note that KDP Select requires your eBook to be exclusive to Amazon during enrolment, so plan the timing before you go wide.
What we prepare for every store
- A validated EPUB file that passes each store’s checks
- Consistent title, description, categories and keywords
- Prices set for each currency and territory
- The cover in each store’s required format
- A list of live links when the book is published
Going direct, using an aggregator or both
Publishing directly to each store gives you control and, in some cases, a better share, but it means several accounts, tax forms and reports. An aggregator reduces that to one account at the cost of a share of sales. Many authors use both: direct accounts for their biggest stores and an aggregator for the rest. We compare the options for your book and set up the combination that matches your time and goals.
Pricing across stores and currencies
Readers compare prices, and stores may match a lower price they find elsewhere. Keeping your price steady across stores avoids confusion and surprises. Each store has its own rules about price ranges and currency conversion, so we set a main price and review the others. When you run a promotion, we plan it so every store changes together.
Libraries and subscription services
Libraries buy eBooks through lending platforms, and subscription services pay authors in different ways. Some aggregators give access to these markets, and some stores run their own subscriptions. These can be valuable for some genres and less so for others. We explain what each route means for your book and the choices you control.
Keeping details in step
Over time, descriptions, covers, series lists and pricing drift apart across stores. We recommend a short review every few months. We can run it for you, comparing each listing with your master record and correcting differences, so readers always see accurate information.
Choosing the stores that matter for your genre
Not every store matters equally for every book. Romance and fantasy readers often shop widely and use subscription services, while some non-fiction readers prefer a single trusted store. Readers in different countries also favour different retailers. We look at where comparable books sell and where your readers live, then recommend a short list of stores to start with. You can always add more stores once the first set is running well and your book is earning.
Questions about eBook distribution
Do I need an ISBN to distribute my eBook?
Some stores and aggregators ask for one and others assign their own identifier. Kindle does not require one. We explain what each store needs.
Can I change distributors later?
Yes. You keep your rights, so you can move stores or aggregators. Check each platform’s terms about removing and replacing a book.
Can I distribute widely and use KDP Select?
Not for the same eBook during the enrolment term, because KDP Select requires exclusivity for the digital edition.
Will my eBook reach libraries?
Library services such as OverDrive and Libby can be reached through some aggregators and platforms. Libraries choose what they buy, so inclusion is not a promise of sales. See our distribution services for the options.
How long does it take?
Once your file is final, setup takes a few days. Each store then reviews the book, and review times vary.
How many stores should I sell in?
The major stores cover most readers. We usually start with the main ones and add others when there is a reason to.
Do I need a separate ISBN for each store?
No. One ISBN for each format is used across stores. See ISBN and copyright.
Can I change retailers later?
Yes. You can withdraw from a store or aggregator and move to another, though some changes take a few days to reach every shop.
How do I know which store my readers use?
Look at where similar books are sold and reviewed, ask your readers in your newsletter and check the reports from each store after a few months. Readers in different countries favour different retailers, so your own sales data soon becomes the best guide to where you should focus.
Related services
- Book distribution services
- Kindle eBook publishing services
- IngramSpark publishing services
- Book formatting services
Why authors work with us
- You keep your rights, your royalties and your accounts
- You receive a written scope and a fixed price before any work starts
- You approve every file before it moves to the next step
- One project manager keeps you informed at every stage